AGP Executive Report

Tourism Revenue: Georgia earned $3.8 billion from international tourism in the first nine months of 2026, up 4.4% year on year. Visitors from the EU and UK spent a record $665.4 million, while Russian visitors remained the largest group by visits and spending. Rising Chinese Arrivals: Georgia welcomed 119,081 visitors from China through September, a 23.6% increase and a 15-year record for the period. New Air Links: Air Astana added Batumi to its routes from Astana, alongside Kutaisi, expanding travel options between Georgia and Kazakhstan. Batumi’s Appeal: The Black Sea city was named Europe’s top year-round destination for a fourth time, reinforcing its growing profile beyond the summer beach season.

Chinese Arrivals: Georgia welcomed 119,081 visitors from China in January–September, up 23.6% year on year and a 15-year record for the period. Overall international visits were nearly unchanged. New Batumi Flights: Air Astana added Batumi to its expanding Astana network, bringing the group’s announced and operating destinations from the capital to 32 and increasing weekly international flights by about 17%. Rugby in Tbilisi: Canada’s men’s team will face Georgia at Avchala Stadium on November 7, giving visiting fans a date to plan around. Tourism Revenue: Georgia earned $1.86 billion from travel in the third quarter, up 11.9% year on year. Batumi’s Appeal: The city was named Europe’s top year-round destination for the fourth time.

Batumi Development: A new consortium of investors, developers and engineers is planning a hospitality and entertainment project in Batumi, with details expected in November. More Routes: Beijing’s winter schedule adds connections via Urumqi to Tbilisi, while Chisinau’s winter network includes direct flights to Tbilisi and Batumi. Travel Growth: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year over year. Batumi has also been named Europe’s top year-round destination for a fourth time. Visitor Appeal: Georgia is gaining attention among Indian travellers, while its historic architecture, adventure options and wellness offerings are helping broaden its tourism appeal.

Tbilisi Travel: A new photo essay captures the contrast between the city’s long-running pro-European protests and its appeal to visitors drawn by historic streets, post-Soviet character and nearby landscapes. Tourism Revenue: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year over year. Batumi & Resorts: Batumi was named Europe’s top year-round destination for a fourth time, while a resort in Georgia’s wine region was named the country’s best for 2026. New Connections: Beijing’s winter flight schedule adds routes via Urumqi to Tbilisi; Chisinau’s winter network also includes direct flights to Tbilisi and Batumi.

New Air Links: Beijing Daxing’s winter schedule adds more connections to the Caucasus, with China Southern offering routes to Tbilisi via Urumqi through March 27, 2027. Tourism Revenue: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year on year. Batumi: The city was named Europe’s top year-round destination for the fourth time, as a planned $250 million beachfront resort adds to its tourism investment pipeline. More to Explore: Georgia is expanding its adventure and wellness offerings, while Tbilisi’s architecture is helping drive the country’s tourism boom.

Travel Earnings: Georgia generated $1.864 billion from travel in the third quarter, up 11.9% year on year. Batumi’s Appeal: The city was named Europe’s top year-round destination for a fourth time. New Ways to Explore: Georgia is broadening its offer with adventure and wellness tourism, while Tbilisi’s architecture is helping fuel the country’s tourism boom. A wine-region resort was also named Georgia’s best for 2026.

Regional Connections: Georgia hosted the first meeting of its foreign minister with counterparts from five Central Asian countries in Batumi, where officials discussed tourism, transport and logistics links. Kyrgyzstan proposed diversifying trade and travel routes. Tourism Revenue: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year on year. Tskaltubo Revival: Ten Soviet-era sanatoriums are up for auction, including the famed Medea. Buyers must commit millions more to renovations and create guest rooms and facilities. Batumi Appeal: The city was named Europe’s top year-round destination for the fourth time, while Georgia is promoting adventure and wellness travel. New Visitor Interest: Arrivals from Azerbaijan to Georgia increased, adding to signs of growing regional tourism.

Regional Travel Links: Georgia hosted Central Asian foreign ministers in Batumi, where officials discussed tourism and transport ties; Kyrgyzstan also proposed diversifying regional trade routes. Spa Revival: Ten Soviet-era sanatoriums in Tskaltubo are up for auction, including the landmark Medea. Buyers must commit to major renovations, with Medea’s new owner required to invest $24 million and create at least 120 guest rooms. Tourism Earnings: Travel brought Georgia $1.864 billion in the third quarter, up 11.9% year over year. Destination Spotlight: Batumi was named Europe’s top year-round destination for the fourth time.

Regional Links: Georgia hosted Central Asian foreign ministers in Batumi, where talks covered tourism, transport and logistics, including the Middle Corridor linking Asia and Europe. Heritage Tourism: Ten Soviet-era sanatoriums in Tskaltubo are up for auction, but buyers must commit to major renovations and reopen guest rooms, restaurants and conference spaces. Tourism Growth: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year on year. Destination Appeal: Batumi was named Europe’s top year-round destination for a fourth time, while Georgia is promoting adventure and wellness tourism.

Tskaltubo Revival: Ten Soviet-era sanatoriums are up for auction, including the famed Medea. Its $3.3 million asking price comes with a $24 million renovation commitment and a requirement to create at least 120 guest rooms within five years. Tourism Earnings: Georgia brought in $1.864 billion from travel in the third quarter, up 11.9% year over year. Batumi Appeal: The Black Sea city was named Europe’s top year-round destination for the fourth time, while Georgia is also promoting adventure and wellness tourism.

Batumi Investment: A new market assessment points to tourism growth and expanding hospitality infrastructure as key forces shaping the Black Sea city’s property market. Tbilisi Forum: The Welcome Tbilisi International Forum runs through October 25, bringing together tourism, architecture, gastronomy and creative-industry professionals to discuss the capital’s future. Tourism Revenue: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year on year. Year-Round Appeal: Batumi has been named Europe’s top year-round destination for the fourth time, while Georgia is promoting mountain adventures, winter sports and wellness retreats. Visitor Essentials: Foreign tourists entering Georgia must carry medical and accident insurance for their full stay, with minimum coverage of 30,000 GEL.

Adventure & Wellness: Georgia is promoting mountain escapes, winter sports and wellness stays, with Gudauri, Svaneti, Batumi and spa towns among its draws. Gulf visitors made 26,397 trips in the first half of 2026. Tourism Growth: Travel brought Georgia $1.864 billion in the third quarter, up 11.9% year on year; visits from Azerbaijan also rose 13.1% in January–September, reaching 249,002. Visitor Essentials: Since January 1, foreign visitors must carry medical and accident insurance for their full stay, with at least GEL 30,000 in coverage. An insurer’s data shows Ukrainians, Russians and Kazakhstanis account for over 60% of policies sold through its platform. Batumi Spotlight: The city was named Europe’s top year-round destination for the fourth time, adding fresh recognition to Georgia’s tourism offer.

Visitor Trends: Georgia welcomed 249,002 visitors from Azerbaijan in January–September, up 13.1% year on year. Overall international visitor numbers were nearly flat, but tourist visits rose 2.3% to 4.4 million. Tourism Revenue: Georgia earned $1.864 billion from travel in the third quarter, up 11.9% year on year. Batumi: The Black Sea city was named Europe’s Leading All-Season Destination for the fourth time at the 2026 World Travel Awards. Nature Travel: Around one million migrating raptors pass over Georgia’s Black Sea coast, but illegal hunting threatens the birds. Road Access: A major bridge on the North-South Corridor highway, the route linking Georgia with Russia, is nearing completion.

Tourism Revenue: Georgia earned $1.86 billion from international travel in the third quarter, up 11.9% year over year. Revenue for the first nine months reached $3.8 billion, a 4.4% rise. Batumi Spotlight: The Black Sea resort city was named Europe’s Leading All-Season Destination for the fourth time at the 2026 World Travel Awards. Kakheti Retreat: Lopota Lake Resort & Spa was named Georgia’s Leading Resort, highlighting the wine region’s growing draw for luxury, wellness and wine tourism. Tbilisi Architecture: The city’s distinctive Soviet-modernist design, from metro stations to landmark buildings, is helping fuel its tourism boom. Wildlife Travel: Around one million migrating raptors pass along Georgia’s Black Sea coast, drawing attention to the region’s birdlife and the threat of illegal hunting.

Travel Revenue: Georgia earned $1.86 billion from international travel in the third quarter, up 11.9% year over year; nine-month revenue rose 4.4% to $3.8 billion. Road Access: Crews have closed the left half of the arch on the North–South Corridor’s major bridge, with full arch closure expected by year-end. The wider Kvesheti–Kobi route is planned to open in 2028, cutting the drive to 15 minutes and reducing winter avalanche risks. Tbilisi’s Appeal: The capital’s distinctive Soviet-modernist architecture—from mosaic-decorated metro stations to locally rooted designs—is helping draw international attention. Resort Spotlight: Lopota Lake Resort & Spa in Kakheti has been named Georgia’s Leading Resort for 2026, boosting the region’s profile for wine, wellness and luxury stays. Wildlife Travel: Conservation concerns are growing along Georgia’s Black Sea coast, where reports say up to one million migrating raptors face illegal hunters.

Tbilisi Architecture: The city’s Soviet-era buildings are becoming a draw for visitors, with a distinct style that blends concrete forms, local influences and art-filled metro stations. Mountain Road Access: A 426-metre arch bridge on the Kvesheti–Kobi highway is nearing completion. The route is due to open in 2028, cutting travel between Kvesheti and Kobi to 15 minutes and reducing winter avalanche risks. Black Sea Wildlife: Around one million migrating raptors cross Georgia’s coast, bringing a striking wildlife spectacle—and renewed attention to illegal hunting. Kakheti on a Budget: One traveler’s account puts a 10-day trip through Georgia’s wine region at under $900, offering a useful starting point for cost-conscious itineraries.